THOUGHT LEADERSHIP
CELL & GENE THERAPY
Cell and gene therapies (CGT) are transforming the treatment of complex diseases with potential cures. A leading solutions provider for biopharma, hospitals, and physician practices was establishing a new business dedicated to CGTs and needed original thought leadership content to examine the dynamic CGT market.
ACTION
For the 2024 inaugural CGT report, Health Market Experts conducted extensive primary and secondary research:
CGT pipeline;
First-of-its-kind database of all CGT qualified treatment centers (QTCs) in the US, which was visualized as an interactive map.
Survey of oncologists.
In 2025, we led a year-over-year analysis of physician survey data. The map analysis revealed “access deserts,” and the physician survey highlighted access, infrastructure, cost, and reimbursement challenges. Throughout, we worked with a leading communications agency and the client executive leader.
RESULT
The award-winning CGT report put the client at the forefront of public discourse and positioned the company as a leader in services to expand access to CGTs.
DOMAIN
Thought Leadership Research
PR and Communications
Market Access and Commercial Strategy
Fortune 500 Company
Health Systems
Pharma & Biotech