Jonathan Kay, Founder & Managing Partner

Jonathan Kay is a trusted adviser to health and life sciences leaders and innovators. For 25 years, he has helped clients bring to market new technologies that address unmet needs. Jon founded Health Market Experts, LLC, to help clients understand complex markets, set strategies based on research, and implement them.

Earlier, he was a reimbursement strategy consultant (Covance Health Economics and Outcomes). He then co-founded the venture-backed start-up Jstreetdata.com, helping to pioneer the online medical market research industry. After being acquired (by InterPublic Group and later by TNS and Kantar/WPP), Jon grew the assets sold, served in leadership roles, and built two intrapreneurial ventures. Jon was Global Head of Healthcare at PSB Research, where he formed the healthcare practice and led it for a decade. He served in executive roles at Kantar Health (now Cerner Enviza).

A leader who builds diverse, multi-disciplinary teams, Jon is also a valued mentor who develops careers. He is a volunteer board member at the Brem Foundation to Defeat Breast Cancer and a volunteer mentor at the Maryland Tech Council’s acclaimed Venture Mentoring Services Program.

Recently, he completed the Executive Program on Artificial Intelligence: Implications for Business Strategy at the MIT Sloan School of Management. Jon earned a B.A. from Cornell and a Master in Public Policy from the Harvard Kennedy School of Government.


Marissa Schwartz, MSN, APRN, FNP-BC

Marissa is a healthcare researcher with experience advising clients across the healthcare ecosystem on strategy, operations, finance, and clinical issues. Marissa is also a clinician who recently completed her family nurse practitioner training at Emory University; she has worked extensively in the behavioral health and substance use fields. Prior to her clinical career, Marissa spent five years in clinical research and healthcare consulting. She has collaborated with with Health Market Experts, LLC, on numerous projects including digital health/AI, medical device, biotechnology and pharmaceutical, and retail pharmacy engagements.

Marissa earned a Bachelor of Arts (BA) in Psychology, Summa Cum Laude from the University of Pennsylvania, and a Bachelor of Science in Nursing (BSN) and a Masters of Science in Nursing (MSN) from Emory University.

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