ACTION

Health Market Experts served as the outsourced marketing research executive to implement the CMO’s strategy for thought leadership using industry de-identified data; formed a pipeline of topics and mapped to a calendar of health observances; helped build a team to sustain and expand the initiative; recommended strategy and advised on content for a survey of consumers, providers, hospitals, and payer.

RESULT

The client has a fully functioning team and capability for thought leadership to raise brand awareness, based on primary and secondary data. The content strengthened the client's position in AI for prior authorization and hospital revenue cycle management.

DOMAIN

• Marketing, Market Research

• Thought Leadership

• Digital Health

• Health Systems

• Health Plans

• Venture-Backed Start-Up